Build Confidence in Event Investment Planning
Our structured program helps you understand how to approach event investment decisions with clarity. Whether you're planning corporate gatherings or community festivals, we'll walk you through financial planning frameworks that actually make sense.
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Learning That Fits Your Schedule
We've designed this program for people who are juggling other commitments. Sessions run twice weekly throughout autumn 2025, giving you time to absorb concepts and apply them between meetings.
Most participants find the collaborative format helpful — you're working alongside others who are facing similar challenges with event budgeting and investment decisions. It's less formal than traditional finance courses, but that's intentional. Real event planning doesn't happen in a vacuum, and neither should learning about it.
You'll get access to practical frameworks we've developed while working with Irish businesses. These aren't theoretical models — they're tools we've refined based on what actually works when you're trying to allocate budgets across multiple event components.
Six Modules, Each Building on the Last
We've broken the program into focused sessions. Each one tackles a specific aspect of event investment planning, and they're sequenced so concepts build naturally.
Foundation Concepts
Understanding how event costs actually break down. We look at venue selection, vendor negotiations, and where hidden expenses typically appear in event budgets.
Risk Assessment
Identifying what can go wrong financially and building contingency approaches. This includes weather considerations, attendance fluctuations, and vendor reliability factors.
Budget Architecture
Creating flexible financial structures that adapt as planning progresses. You'll learn how to allocate resources across competing priorities without backing yourself into corners.
Vendor Contracts
Reading agreements with a financial lens. We examine payment terms, cancellation clauses, and how to structure contracts that protect your investment while maintaining good relationships.
ROI Frameworks
Measuring whether events delivered value. This module covers both tangible and intangible returns, and how to present financial outcomes to stakeholders who care about different metrics.
Real-World Application
Working through actual event scenarios from past participants. You'll apply everything learned to complex situations that mirror what you're likely to encounter in practice.
Who You'll Learn From
Our instructors have spent years working directly with event organizers across Ireland. They've seen what works and what doesn't, and they're good at explaining complex financial concepts without the jargon.
Cillian Vanhanen
Lead Program Facilitator
Previously worked with venues across Munster on budget optimization. Known for breaking down complicated financial structures into manageable pieces.
Ronan Tallberg
Contract Strategy Specialist
Spent a decade reviewing vendor agreements for corporate events. Helps participants understand the financial implications hidden in contract language.
Darragh Lindström
Risk Assessment Advisor
Background in festival planning and contingency management. Brings practical experience from outdoor events and multi-day conferences.
Saoirse Korhonen
Budget Planning Consultant
Works with community organizations on resource allocation. Specializes in helping smaller budgets achieve ambitious event goals through strategic planning.
What the Program Actually Looks Like
September 2025 — Program Begins
First sessions introduce core concepts and establish the collaborative framework. You'll meet other participants and start examining event budget structures through shared case studies.
October — Mid-Program
Deeper exploration of risk assessment and contract analysis. Group discussions focus on real situations participants bring from their own experience or current planning challenges.
November — Application Phase
Working sessions where you apply frameworks to specific scenarios. Instructors provide feedback on approach and help refine decision-making processes based on what you're learning.
December 2025 — Completion
Final module covers ROI measurement and long-term planning strategies. Participants present analyses of events they've studied throughout the program, demonstrating practical application of concepts.
